Expertise: social media strategy; sales and marketing consultant; internet solutions, advertising, internal and external communications, branding & marketing; channel development; talent, recruiting & retention solutions. What I do: facilitate, connect, advise, consult, market, sell, evangelize, lead, brainstorm, research, author, present, moderate, make-it-happen. Outside Interests: classical music, jazz, appenzellers, wine, tennis, skiing.
Experience:
- 8 Years Online/Software Business Experience
- Fortune 500/Global 100
- Web 2.0, Emerging Technology, Social Networking
- Market Development & Lead Generation
- Consultative Sales & Account Development
- Revenue- & Solutions-Oriented Strategic Partnerships
- Channel Development
- Channel and Direct Sales
- Sales/Marketing Liaison
Areas of continued interest:
- Social Networks
- Human Capital
- Talent Management
- E-Learning & Onboarding
- Strategy & Consulting
- Business Development - Marketing & Communications
Knowledge Base:
- Advertising Media Strategy & Media Plans
- Brand Platform & Creative Messaging
- Advanced Advertising Metrics & ROI
- HR Recruitment & Retention Strategy
- Human Capital & Talent Management Strategy
- Career Site/Micro-Site Strategy & Development
- Global Employment Advertising & Communications
- Subscription Services, Web-based Applications
- Application Development, Custom Software
- Recruitment/Retention Strategy Consulting
- Sales/Marketing Recruiting
- Educational Technology
I am an independent consultant employed by both vendors and corporations in the enteprise. I've worked on projects for providers such as LinkedIn, TMP Worldwide, Thinkmap, and roundpeg, as well as solutions for clients including Fortune 500 companies and educational institutions. Currently, I am working with the Institute for Corproate Productivity and various Human Resources executive organizations as well as a leading university, specifically guiding executives through the process of social media and social network evaluation and community strategy. www.linkedin.com/in/ellencowan