I founded Rally in 2002 and I am living the dream with a great team of people and some of the worlds best and brightest software teams as customers. Rally is here to help move the technology industry to a service model from a product model. I hope this leads to changes, as Paul Hawkin and the Lovin's describe in Natural Capitalism, to break the take-make-waste cycle in the world. (See Chapter 7 Muda, Service and Flow) You can follow all of my efforts in this area in my Greening of the Software and High Tech Industry Hive.

Agile is one of the true enablers for this move to services economy. You can not run a service business on 9 month release cycles and poor quality. You can not deploy SOA on 12 month release cycles. To move to services, you have to move to Agile.

In addition to trying to change the technology industry, I am trying to balance my work in capital markets with volunteer work in the social and environment parts of the economy. I like the picture of this at conservation economy. I am a trustee at the Colorado Conservation Trust, a founding board member with Entrepreneurs Foundation of Colorado and the current Treasure for the Agile Alliance.

I live in Boulder with my wife, son Gus and a menagerie of animals including horses, dogs, chickens, goats, rabbits and a canary. I am a place person and will never leave Colorado. The lake sailing, skiing, mountain biking, trail running and fly fishing are all easy accessible to a family that works.

You can find me on Linked-in at http://www.linkedin.com/in/ryanmartens

Rally Software Development

Rally helps companies succeed at Agile Software Development with award winning Agile Project and Lifecycle Management software, coaching, training and community services.