
Alex -
I strongly recommend managing technical debt through entropy reduction. See my previous post in the Rally Hive (http://agilecommons.org/posts/af5771f5b0) and also my book Beyond Software Architecture for my details.
Luke Hohmann | CEO | Enthiosys, Inc. | 615 National Ave, Ste. 220 | Mountain View, CA 94043
Motivated From Within
cell: (408) 529-0319 | lhohmann@enthiosys.com | www.enthiosys.com
Join the Innovation Games Forum: http://innovationgames.com/forum/
Author of "Beyond Software Architecture: Creating and Sustaining Winning Solutions" and
"Innovation Games: Creating Breakthrough Products Through Collaborative Play"

Evan -
It is nice to see that Agile 2008 is enabling so many of us to present various perspectives on prioritizing backlogs. My understanding of the Incremental Funding Method is that it uses NPV as calculated from projected revenue / costs. My experience is that while Agile teams often create reasonable cost estimates, they do not gather projected revenue in a defensible manner (see http://www.enthiosys.com/insights-tools/prioritizeforprofit1of3). Will your presentation discuss ways in which an agile team can gather projected revenue for suitable NPV calculations? What is the time frame you recommend for analyzing and responding to expected vs. actual financial performance based on IFM?
Luke Hohmann | CEO | Enthiosys, Inc. | 615 National Ave, Ste. 220 | Mountain View, CA 94043
Motivated From Within
cell: (408) 529-0319 | lhohmann@enthiosys.com | www.enthiosys.com
Join the Innovation Games Forum: http://innovationgames.com/forum/
Author of "Beyond Software Architecture: Creating and Sustaining Winning Solutions" and
"Innovation Games: Creating Breakthrough Products Through Collaborative Play"


Chris -
You're asking some very direct questions with very complex answers. At the risk of being a bit brief, the points you raise help to very clearly distinguish between the role of a "product owner" vs. the art of "Product Management".
As you point out, a traditional product owner has the luxury of interacting with a generally well-known, and typically small, number of customers. Not so for the traditional product manager, who may be dealing with many hundreds to many millions of customers. To make effective decisions, great product managers DO NOT rely "on their gut" to make critical decisions about their product. Instead, they engage various forms of market research (secondary and primary, quantitative and qualitative) and market segmentation techniques to enable them to build products that meet their customer needs. A useful way to get started is to get clear on the problems that your customers are trying to solve, and here at Enthiosys we recommend www.innovationgames.com as a powerful way to get your started.

