A colleague alerted us to this seminar on green marketing, done by a law firm out of Chicago.  This looks to have some excellent resources for companies that are becoming more sustainable but want some insight on how to market that and avoid "greenwashing" their company.  This is a major concern when marketing departments go full steam ahead on the green front, without having the true green expertise to back this up.  This conference could be very valuable to avoid this problem and the watchdog groups associated with greenwashing.  I couldn't find this other than in the forwarded email, so I'll paste the body of that here.

The Dos and Don'ts of Green Marketing
  www.goldbergkohn.com <http://www.goldbergkohn.com>   
   May 22, 2008   
   Goldberg Kohn's Climate Change and Resource Conservation Group <http://www.goldbergkohn.com/practices-24.html>  and Edelman's CSR and Sustainability Group <http://www.edelman.com>  Present The Dos and Don'ts of Green Marketing:
 What You MUST Know Before Advertising that Your Company is Green
 
 Many businesses feel the need and the desire to emphasize the environmental benefits of their products and services. Terms like green, eco-friendly, sustainable, or carbon neutral may appear in your company's advertising, but are you sure that your company understands the rules that apply to "green" marketing claims?
  
 This presentation will help you take the guesswork out of whether your advertising claims will get you in trouble by providing useful guidelines to follow when creating ads or writing press releases. You will also learn how to effectively add credibility to green claims through third-party endorsements from trusted environmental groups. Moderator
 Mike Manuel, Head of Goldberg Kohn's Climate Change and Resource Conservation Group
 
 Panelists
Matthew Vander Laan, Senior Vice President, Corporate Affairs, Edelman
 Oscar Alcantara, Head of Goldberg Kohn's Intellectual Property Group

Gerald Jenkins, Goldberg Kohn's Climate Change and Resource Conservation Group

     Date and Time
Thursday, June 26th
 8:00 to 9:30 a.m.
 Goldberg Kohn
 55 E. Monroe Street
 Suite 3300
 
 A continental breakfast will be served. Who should attend?
All legal, marketing, or management personnel responsible for implementing your green, sustainability, or corporate responsibility programs. RSVP
RSVP to Elizabeth Watt, edw@goldbergkohn.com or 312.863.7244 by June 19th. Goldberg Kohn has submitted this program to the Illinois MCLE Board for 1 hour of General Credit.
   
  55 East Monroe Street, Suite 3300, Chicago, Illinois 60603-5792
 Tel: 312.201.4000 Fax: 312.332.2196